Mexico’s air arrivals are moving into a new phase of steady, reliable growth — the kind that reflects confidence from travelers and consistent strength across the country’s most important source markets. From beach destinations to inland cultural cities, the country is seeing sustained demand that has carried through nearly the entire year. It’s a trend shaped by returning families, longtime winter travelers, and a growing mix of global visitors who continue to choose Mexico for its accessibility and variety.
Officials say the momentum is broad-based. The latest 10-month numbers point to a market where North America remains dominant, the United Kingdom remains strong, and several farther-flung countries are posting double-digit increases. More importantly, Mexico is attracting a wide spread of age groups — a sign that the country’s appeal is diversifying rather than narrowing.
More Than 16.5 Million International Arrivals
Between Jan. and Oct. 2025, Mexico welcomed 16,571,000 international tourists by air, according to new data released by Secretary of Tourism Josefina Rodríguez Zamora. That’s nearly 100,000 more visitors than the same period last year and more than 10 percent above 2019 levels.
Rodríguez Zamora said the continued rise shows that Mexico remains a dependable destination for travelers worldwide, with strong infrastructure, wide-ranging experiences and a reputation that keeps major markets returning year after year.
Strong Growth From the United States, Canada and the United Kingdom
The United States remains Mexico’s largest source market by a wide margin. Through the first ten months, 11.157 million U.S. travelers arrived — about 62,000 more than last year and more than 26 percent above 2019.
Canada is also accelerating. The country accounted for 2,079,000 visitors, up more than eleven percent year-over-year and significantly higher than pre-pandemic volumes.
The United Kingdom added 372,061 visitors, a three percent increase over 2024.
Rising Demand From Additional International Markets
Beyond the primary markets, Mexico saw notable gains from a range of global destinations. Visitors from Italy increased 14.8 percent. Arrivals from Argentina climbed 14.3 percent, South Korea rose 11.6 percent and China grew 10.6 percent. Combined, these and other international markets contributed nearly three million visitors to Mexico’s ten-month total.
Rodríguez Zamora said the government will continue policies that support broader international airlift and expanded access across regional destinations.
A Wide Range of Traveler Profiles
Mexico’s visitor demographics also continue to spread across age groups. The largest segments included ages 30–44 (29.2 percent), followed by travelers 45–59 (24 percent) and those 60 and older (16.9 percent). Younger visitors ages 16–29 represented 18.4 percent of arrivals, and children and adolescents accounted for 11.5 percent.
Rodríguez Zamora said the variety of traveler ages reflects Mexico’s strength as a destination for family vacations, cultural exploration and adventure-focused trips.
