Gen Zers, people who were born between 1997 and 2012, and Millennials, people who were born between 1981 and 1996, would rather have a soft drink, than tipple on beer or wine.
And 23 per cent of people do not want to have an alcoholic beverage at picnics or barbecues.
A spokesman for the alcohol-free wine brand Eisberg, who produced the report, is quoted by the Daily Star newspaper as saying: “British music lovers are swapping pints for alcohol-free options as a new wave of sober partying sweeps the UK.”
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