The Grenada Tourism Authority (GTA) continues to expand its global footprint, with a targeted presence at World Travel Market (WTM) Latin America 2026, held in São Paulo, Brazil, one of the region’s premier travel trade events that attracts more than 32,000 industry professionals annually.
The Grenada delegation, led by Chief Marketing Officer Tornia Charles and Marketing Executive responsible for Emerging Markets Maiesha Holder, engaged with key stakeholders across media, travel trade and influencer networks as part of the Authority’s strategic push into the Latin American (LATAM) market. GTA exhibited within a shared Caribbean booth facilitated by the Caribbean Tourism Organisation (CTO), providing a collaborative platform for regional visibility.
Entry into the LATAM market forms a key pillar of GTA’s 2026 Global Marketing Strategy, underpinned by market intelligence identifying the region as a high-potential growth segment. The team conducted more than 20 pre-scheduled meetings, complemented by approximately 25 additional walk-in engagements, generating strong interest, valuable connections and qualified leads over a 3-day period.
“World Travel Market Latin America provided a critical platform to introduce Grenada to a highly engaged and rapidly evolving market,” said Charles. “Our objective is not simply visibility, but meaningful market entry, building relationships, understanding traveller behaviour and positioning Grenada as a distinctive, experience-led destination. The level of engagement we saw reinforces LATAM as a strategic growth opportunity.”
Grenada’s authentic tourism offering spanning culinary experiences, wellness, spice heritage, and culture, resonated strongly with attendees, aligning with evolving travel preferences in the region.
Holder added, “The response from trade partners and media affirmed that Grenada offers something genuinely differentiated within the Caribbean. There is a clear appetite for destinations that deliver depth, authenticity, and immersive experiences. Our presence at WTM has laid a strong foundation for sustained engagement and conversion within the LATAM market.”
GTA’s participation at WTM Latin America underscores its commitment to targeted market development, strategic partnerships, and sustained visibility as it continues to drive diversified growth for Grenada, Carriacou and Petite Martinique.
GTA