The Guyana Bank for Trade and Industry (GBTI) has rebranded its debit card and Gold Credit Card with the new designs featuring prominent heritage sites across Guyana – something which President Dr Irfaan Ali had high praise for.
On Wednesday, a team from GBTI, led by Chief Executive Officer Shawn Gurcharran, visited State House to brief the Head of State on the redesigned cards, which proudly celebrate Guyanese heritage, featuring striking imagery that highlights Guyana’s natural beauty, wildlife and architecture.
The newly designed GBTI Debit Card prominently features the Kaieteur, the Umana Yana and St George’s Cathedral. The MasterCard Gold Card has the giant anteater, the leatherback turtle and the harpy eagle showcased.
For the Visa cards, the Gold Visa Card highlights the City Hall, while the Classic Prepaid Card features the Bharrat Jagdeo Demerara River Bridge, and the Travel Classic Card sports an aerial view of the Kingston Seawall.
“I am pleased to see Brand Guyana being integrated into our financial system. This is the kind of all-in approach we need as we strengthen tourism, deepen national pride and present a confident Guyanese identity at every level,” President Ali said in a Facebook post following the engagement.
The Head of State also posted a video of the briefing during which he was informed that a piece of Guyana is included in each newly redesigned card.
Expressing his approval and satisfaction with the incorporation of local heritage sites on the cards, the President underscored the importance of promoting “Brand Guyana”.
“This is exactly what is needed when we take an all-in approach in tourism, in promoting our natural beauty, our heritage, our culture, and who we are as Guyanese, and what Guyana represents. So, I want to take this opportunity to thank GBTI for incorporating in the design of the various cards Brand Guyana, and this is what we want all of Guyana to embrace…to promote Brand Guyana and to position Brand Guyana in every aspect of the market,” Dr Ali asserted.
Meanwhile, a GBTI representative who unveiled the new card designs to the Head of State noted that, “As a 100 per cent Guyanese bank, we wanted to really zoom in on showcasing Guyana. So, wherever you go, you can take a piece of Guyana with you, start a conversation about what our country has to offer, promote tourism, and of course, share our culture.”
Only last week, President Ali lauded GBTI for expanding its services to meet the new and growing demands of the Guyanese economy as it launched its private banking service.
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